
Tomorrow, Friday 23 October 2026, HUNTA launches on Product Hunt, the platform where the world discovers new products before anyone else. It's a big moment for a small company from an Italian mountain village... and it's a moment built on an idea we believe in completely.
The pitch is simple: turn your town into a treasure hunt, and earn from it forever.
HUNTA is being introduced to the world as a creator-first marketplace. Anyone can build a self-guided treasure hunt of their town, for free. No setup fees, no subscriptions, no code. You walk your route, write your clues, set your price and publish.
When your hunt sells, you keep 60% of every sale. That's the whole business model... and it's deliberately generous, because the best person to show you a town is the person who actually lives there.
The maths for creators is straightforward. One hunt at €14 with just two players a day is roughly €500 a month. Build hunts in two or three towns and it compounds. It's a digital product tied to a physical place, so it sells while you sleep.
HUNTA now has 21 hunts across six countries... from the Tower of London to the volcanic island of Stromboli, from Lumphini Park in Bangkok to Arrowtown's gold-mining trails. Every one of them was built by a local who knows the town's shortcuts, legends and best-kept secrets.
Product Hunt is where builders, side-hustlers and creators hang out... exactly the people we want to reach. Not just to play hunts, but to build them.
If you've ever thought your town deserves to be on the map, this is your moment. Creating is free, always. Start here.
The launch runs for 24 hours from Friday morning, and we'll be in the comments all day answering everything: why creators keep 60%, how hunts get reviewed, what makes a hunt sell, and how a family trip turned into a marketplace that now spans five continents.
Whatever happens on the leaderboard, the goal is the same: a treasure hunt for every town on earth, each one paying a local.
Support the launch on Product Hunt via the badge above, browse the hunts, or... if you know your town's stories better than anyone... build the first hunt for it. It's free, and it's yours forever.
HUNTA is a marketplace where creators build self-guided treasure hunts, players buy and play them on their phones, and creators earn 60% of every sale. Learn more at hunta.online.

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