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HUNTA Is Spreading Around the World... and It Wants Your Town on the Map
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Global21 October 2026

HUNTA Is Spreading Around the World... and It Wants Your Town on the Map

HUNTA Is Spreading Around the World... One Creator-Built Treasure Hunt at a Time

Something quiet but remarkable has been happening over the past few months. HUNTA has been spreading across the world, one small creator-built adventure at a time.

There are now published hunts in 21 towns across the United Kingdom, Italy, France, Thailand, New Zealand and Greece. In the UK you can hunt your way through the Tower of London, the streets of Northampton or the book town of Hay-on-Wye. In Italy you can follow cryptic clues through Sulmona, Lipari, Stromboli and tiny mountain villages in Abruzzo. In Thailand, a hunt winds through Lumphini Park in the heart of Bangkok. In New Zealand, Arrowtown's gold-mining history becomes a game. And in Santorini, cruise passengers are now exploring Oia through a treasure hunt instead of shuffling along the same photo stops as everyone else.

The goal is simple to say and ambitious to build: to become the number one platform in the world for creator-built treasure hunts. Not tours written by a head office. Not generic content produced for anywhere and therefore about nowhere. Hunts built by the people who actually know the town... its shortcuts, its legends, its best view that no guidebook mentions.

What Makes HUNTA Different

HUNTA is built on a creator model. Anyone can create a hunt, for free. You walk your town, choose your stops, write your clues, add your price, and publish. There are no setup fees, no subscriptions and no technical skills required.

When your hunt sells, you keep 60% of every single sale. It is, quite deliberately, one of the freest ways to turn local knowledge into income.

A local creator walking through an old town, designing a treasure hunt on their phone

Real people are already doing it. Sarah Price, a walking guide in Hay-on-Wye, published her Hay-on-Wye History Hunt there and is now earning from the visitors streaming through the world's most famous book town. Creators are covering the Italian islands and market towns, and hunts are even bookable through Viator and TripAdvisor, so a creator's work reaches travellers who have never heard of HUNTA... yet.

Why the World Needs Local Creators

Travellers are tired of identical experiences. They want the town as it really is, seen through local eyes. Families want activities that get kids off the sofa and walking. And millions of people who know their towns inside out have never had a way to earn from that knowledge... until now.

The best person to show you a town is the person who lives there. HUNTA just gives them a platform to do it, and pays them for it.

You Don't Need to Be a Tour Guide

You don't need to be a guide, a teacher or a writer to create a HUNTA hunt. You just need to know a place and love it a little:

  • A walking guide who knows every blue plaque in town
  • An Airbnb host who wants to give guests something better than a leaflet
  • A history buff who has collected local legends for years
  • A parent who knows the best family-friendly route through town
  • A proud resident who simply wants to show off where they live

If any of those sound like you, you're exactly who we're looking for.

How to Start Creating

The process takes an afternoon:

  1. Walk your town and pick your stops... the landmarks, the hidden corners, the stories worth telling
  2. Write your clues... cryptic but fair, with hints available if players get stuck
  3. Set your price... you choose what your hunt costs
  4. Publish... your hunt goes live on hunta.online and starts earning

Every time someone plays, you earn 60%. Your hunt sells around the clock to tourists, families, couples and corporate groups, and it keeps earning long after you've written it.

Ready to create your first hunt? Start for free at hunta.online.

Prefer to play first? Browse the 21 hunts already live and see how a creator built your next destination into an adventure.

Your town is more interesting than you think. Time to put it on the map.


HUNTA is the Airbnb of treasure hunts... a marketplace where creators build self-guided treasure hunts, players buy and play them on their phones, and creators earn 60% of every sale. Learn more at hunta.online.